The company’s development is – or at least, in theory, should be – an important issue for every CEO. Without development, stagnation is waiting for us, which is deadly in a dynamically changing market. We are either moving forward or lagging behind the competition. Business Development, however, is at first glance […]
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In today’s highly digitized world, email marketing is no stranger to most of us. The newsletter, as a tool used by companies to communicate with the network of customers and prospects, is its integral part. If your company isn’t sending out a newsletter yet, it’s high time to change that. […]
As recently as 20 years ago, marketers didn’t have as many tools to promote products. They used leaflets, newspapers, television, radio, or billboards along busy roads. Of course, these types of tools are still used in marketing today. However, in the past, it was not yet possible to use the […]
Omnichannel customer service or Omnichannel customer experience have recently become very popular terms. No wonder – each of us is someone’s client and would like to be treated in the best possible way. We all have preferred channels of communication with the customer service department. One person prefers emails, someone else – […]
Business intelligence tools such as Tableau are being talked about more and more in business today. Data visualization tools are said to allow you to “see more.” Why? The reason is the fourth industrial revolution that is unfolding before our eyes. Companies have more and more data at their disposal. […]
B2C business is characterized by activity in many marketing channels. Optimizing a website for SEO, online advertising campaigns, or e-mail marketing are just examples of activities aimed at selling a product. This involves many difficulties, such as: Inefficient campaign management How to manage when we use different tools for each […]
Where does a person whose specialty is data analysis spend most of his or her time? Surely, anyone who is not an analyst will answer that their job is to analyze data and present its results. In an ideal world, this would certainly be the reality, and reporting would be […]
How long does it take to close a deal in your company? Whatever the exact answer, the message behind it is probably: ‘TOO long’. Selling is a race against time and it’s no surprise that you want to speed up your processes. But simply telling your employees to work faster […]
European Union countries are gradually integrating digital technologies. Naturally, the level of digitization of individual member states varies, but overall it’s increasing. Speaking of digitization, one should mention cloud technology that enables data collection and processing without the need to install any software. Damian Przybył, director of the Digital Advisory department […]
Have you just started with your business? Or maybe you have already been on the market for some time and are planning the next big step for your startup? Are you thinking about global expansion into foreign markets? If you’ve found your way here, this is probably the case, and certainly, […]
