The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called traditional forms of communication. Television, radio, billboards, advertisements, and flyers were all used. There is no denying that these forms of advertising are characterized by a very low degree of […]
marketing
3 posts
In 1971, an era-defining event took place. Raymond Tomlinson sent the world’s first email message – to himself, as a test. Since then, emails have grown in popularity, and today it’s hard to imagine a world without this form of online communication. We’ve been using email every day for many […]
Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of prospective and current customers through all touchpoints with your brand. A Customer Journey is an idea that you visualize by creating a Customer Journey Map. In the form of an […]
