Until recently, the machine industry was in a very comfortable position. Demand exceeded supply, goods sold well, and there were no unsold products in yards and warehouses. Unfortunately, today, the large production-large sales relationship is a thing of the past. What’s more, manufacturing companies, wanting to make profits, are changing […]
Category: All - Blog
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Recent years have not been easy for the manufacturing industry, and in many companies a key indicator – OEE, or Overall Equipment Effectiveness – has been declining. How can this be remedied? Among ERP, MES, and many other acronyms, your company should include one more – CRM. With such a […]
B2B (Business to Business) sales involve the sale of goods or services by one company to another. This type of activity is distinguished by larger transaction sizes and sales volumes. In B2B, it is essential to have a thorough understanding of counterparties – their needs and challenges and the industries […]
Mankind has long presented all sorts of data in graphical form. Hardly surprising! According to a study by the Massachusetts Institute of Technology, 90% of the information transmitted to the brain is visual! Indeed, each of us has seen old maps depicting the image of the earth at that time, […]
From the article, you will learn: what the abbreviation “CRM” means, what are the functionalities of CRM systems, how much does the implementation cost, what you can gain by introducing such a tool into your company. Have a good read! Definition of CRM This abbreviation stands for Customer Relationship Management. […]
It’s easier to run a company and manage business processes with efficient tools. Regardless of industry or size. You will probably agree with the above statement. Organizations are choosing CRM solutions so that their sales, marketing, or customer service teams can work much easier and faster. Today we will focus […]
The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called traditional forms of communication. Television, radio, billboards, advertisements, and flyers were all used. There is no denying that these forms of advertising are characterized by a very low degree of […]
In 1971, an era-defining event took place. Raymond Tomlinson sent the world’s first email message – to himself, as a test. Since then, emails have grown in popularity, and today it’s hard to imagine a world without this form of online communication. We’ve been using email every day for many […]
Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of prospective and current customers through all touchpoints with your brand. A Customer Journey is an idea that you visualize by creating a Customer Journey Map. In the form of an […]
Do you want to position your blog? Or maybe you’re organizing a conference and you want as many people as possible to visit your landing page and sign up for the event? In principle, you have two options: free and paid. Which one should you choose? As always “it depends”, […]
