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Here you’ll find a wide range of topics written by our experts on Salesforce:

  • products,
  • tips for streamlining business processes,
  • articles on change management,
  • and more!
What is Marketing Automation?
Marketing Automation
By cloudity / 20 January 2022

What is Marketing Automation?

The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called...

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The essence of email marketing
Marketing
By cloudity / 17 January 2022

The essence of email marketing

In 1971, an era-defining event took place. Raymond Tomlinson sent the world's first email message – to himself, as a...

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Customer Journey – accompanying customers on their journey with your brand
Marketing, Sales
By cloudity / 12 January 2022

Customer Journey – accompanying customers on their journey with your brand

Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of...

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SEO vs. PPC – should I pay for search engine positioning?
By cloudity / 29 October 2021

SEO vs. PPC – should I pay for search engine positioning?

Do you want to position your blog? Or maybe you’re organizing a conference and you want as many people as...

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What is Social Listening?
Marketing, Marketing Automation
By cloudity / 11 July 2021

What is Social Listening?

People have always been sharing opinions about products and services. In recent years, they have been given powerful weapons such...

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Business Development – what you need to know
Salesforce Sales Cloud
By cloudity / 7 July 2021

Business Development – what you need to know

The company’s development is – or at least, in theory, should be – an important issue for every CEO. Without...

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