Introduction: The Plateau of Traditional Loyalty Traditional loyalty programs – points, discounts, and tiered benefits – have lost their power as differentiators. They have become an expectation, not a competitive edge. The challenge for modern retail is no longer how to reward transactional loyalty, but how to evolve the brand […]
Category: Marketing
9 posts
It’s easier to run a company and manage business processes with efficient tools. Regardless of industry or size. You will probably agree with the above statement. Organizations are choosing CRM solutions so that their sales, marketing, or customer service teams can work much easier and faster. Today we will focus […]
In 1971, an era-defining event took place. Raymond Tomlinson sent the world’s first email message – to himself, as a test. Since then, emails have grown in popularity, and today it’s hard to imagine a world without this form of online communication. We’ve been using email every day for many […]
Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of prospective and current customers through all touchpoints with your brand. A Customer Journey is an idea that you visualize by creating a Customer Journey Map. In the form of an […]
People have always been sharing opinions about products and services. In recent years, they have been given powerful weapons such as smartphones and social media. As a result, information exchange has become easier than ever. Surely you will agree that it’s good to know what your customers really think about […]
In today’s highly digitized world, email marketing is no stranger to most of us. The newsletter, as a tool used by companies to communicate with the network of customers and prospects, is its integral part. If your company isn’t sending out a newsletter yet, it’s high time to change that. […]
As recently as 20 years ago, marketers didn’t have as many tools to promote products. They used leaflets, newspapers, television, radio, or billboards along busy roads. Of course, these types of tools are still used in marketing today. However, in the past, it was not yet possible to use the […]
B2C business is characterized by activity in many marketing channels. Optimizing a website for SEO, online advertising campaigns, or e-mail marketing are just examples of activities aimed at selling a product. This involves many difficulties, such as: Inefficient campaign management How to manage when we use different tools for each […]
According to one of the latest GUS researches, there are more than 72 000 non-financial companies registered in Poland. No matter their size, location or products they sell, all their actions revolve around the customers since they are the ones driving revenues and allowing business to grow. Needless to say – […]
