The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called traditional forms of communication. Television, radio, billboards, advertisements, and flyers were all used. There is no denying that these forms of advertising are characterized by a very low degree of […]
Category: Marketing Automation
People have always been sharing opinions about products and services. In recent years, they have been given powerful weapons such as smartphones and social media. As a result, information exchange has become easier than ever. Surely you will agree that it’s good to know what your customers really think about […]
In today’s highly digitized world, email marketing is no stranger to most of us. The newsletter, as a tool used by companies to communicate with the network of customers and prospects, is its integral part. If your company isn’t sending out a newsletter yet, it’s high time to change that. […]