Until recently, the machine industry was in a very comfortable position. Demand exceeded supply, goods sold well, and there were no unsold products in yards and warehouses. Unfortunately, today, the large production-large sales relationship is a thing of the past. What’s more, manufacturing companies, wanting to make profits, are changing […]
omnichannel
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The Internet has revolutionized marketing activities in both B2B and B2C. Several decades ago, marketing was based on the so-called traditional forms of communication. Television, radio, billboards, advertisements, and flyers were all used. There is no denying that these forms of advertising are characterized by a very low degree of […]
