Introduction: The Plateau of Traditional Loyalty Traditional loyalty programs – points, discounts, and tiered benefits – have lost their power as differentiators. They have become an expectation, not a competitive edge. The challenge for modern retail is no longer how to reward transactional loyalty, but how to evolve the brand […]
Category: Customer Service
5 posts
The modern consumer sees all your brand touchpoints as one. They expect a seamless, single conversation with a brand, whether they are browsing on a mobile app, seeking support via messaging, or walking into a physical store. For leading retailers, the challenge is not simply being present across channels, but […]
This year’s edition of Dreamforce, Salesforce’s annual event, was full of interesting keynotes, but one piece of information in particular caught our attention. Salesforce announced that Sales and Service Cloud users using Enterprise and Unlimited licenses will receive free access to a package including: two Tableau Creator licenses and Data […]
It’s easier to run a company and manage business processes with efficient tools. Regardless of industry or size. You will probably agree with the above statement. Organizations are choosing CRM solutions so that their sales, marketing, or customer service teams can work much easier and faster. Today we will focus […]
Omnichannel customer service or Omnichannel customer experience have recently become very popular terms. No wonder – each of us is someone’s client and would like to be treated in the best possible way. We all have preferred channels of communication with the customer service department. One person prefers emails, someone else – […]
